If you own retail or office space, you know how important it is to make it easy for visitors and customers to find what they’re looking for. That’s especially true if you have multiple tenants or simply a lot of square footage. A traditional building directory may do the job, but it doesn’t offer much in the way of flexibility. Not only is it time-consuming (and sometimes costly) to update building directory signs, but most directories have looked the same for decades.
Digital signage is a modern alternative to traditional directory signage, and Enplug’s technology in particular is a simple, versatile option used by hundreds of businesses worldwide. Our software makes it easy to create and update an attractive, on-brand building directory that you’d expect to see in 2015. If you’re considering making the switch to digital wayfinding, we’ve laid out a multi-part guide to help you decide what kind of software and display to use, as well as tips for setting up a digital building directory of your own.
Here’s the breakdown of each chapter of our digital directory how-to:
Chapter 1: Choosing a digital directory software
Chapter 2: Choosing a digital display for digital directories
Chapter 3: Installing a digital directory
Chapter 4: Designing a digital directory
Chapter 5: Tips & tricks for using a digital directory
Digital Building Directory Basics
What is a digital directory?
A digital directory is a guide to your building’s layout and offices that’s displayed on any TV screen. Depending on the software you use, you can design a directory in landscape or portrait orientation, update information instantly over WiFi and even rotate in other graphics and content.
Who should use a digital directory?
Digital directories are a great solution for a number of businesses or buildings, especially large or multi-level buildings and complexes. They can be used in office spaces, commercial buildings, malls, hospitals, hotels, airports, campuses and more.
What are the benefits of digital over a traditional building directory?
It’s easy to create and update your directory (especially if you use Enplug’s templates).
It’s customizable, meaning you can use your own logo, colors and fonts.
It’s multifunctional—you can also use the display for graphics, video, social media and more.
It’s cost-efficient—never pay for expensive printing costs for minor updates again.
It’s immediate. Unlike traditional directories (which take weeks to update through a printer and install with manual labor), your changes appear instantly.
It’s modern and attractive, making your building up-to-date and beautiful.